I saw a commercial on TV recently, T-Mobile if I remember correctly, that asked the question “What do you want from your wireless company?” The answer apparently was “cheaper bills than Verizon” or some such. Well, I guess cheaper where wireless plans are concerned is not a bad answer – although “cheap” and “wireless company” in the same sentence is a contradiction in terms.
So I thought long and hard about the question for oh…. at least 1 second and came up with a much better answer:
COVERAGE.